One of the perks (if you can call it that) of running a deals site is getting a front-row seat to how prices actually move. This year I’ve mostly watched everything creep upward, but right on cue, the real Black Friday pricing has finally started dropping in. Pretty much every retailer has their sales live now. This post is my running list of the stuff that’s legitimately worth your money based on the price history I track. I’ll keep updating it all week as Black Friday and Cyber Monday come and go.

Quick heads-up: prices flip-flop all day long. I’ll verify everything each time I update, but I can’t promise the deal will still be alive by the time you click. Act fast or cry later.

Let’s get to it.

Hot and Fresh via UncleZo.Deals

Thanksgiving Day, 2025

Tomorrow’s supposed to be the main event, but some retailers clearly couldn’t wait until after the pumpkin pie. These just popped today and are too hot to ignore while you’re still awake and not in a turkey coma.

1. Staccato XL – $2,879 from Guns.com
2. Walker’s Razor Slim Electronic Muff Sage Green – $36 from BattleHawk Armory
3. Daniel Defense DDM4 V7 Deep Woods – $1,750 from BattleHawk Armory (add to cart to see price)
4. Mossberg 940 Pro Tactical SPX – $814 from BattleHawk Armory

Wednesday, November 26th, 2025

Overnight the deal gods woke up and chose violence. Stuff that was merely “good” yesterday just got absolutely nuked on price, while some of the early birds already picked the shelves clean on other things. The new Smith & Wesson drops in particular are stupid hot right now.

1. Smith & Wesson M&P 9 M2.0 Full Size – $548 from Sportsman’s Warehouse
2. EOTECH HWS EXPS3-2 Holographic Weapon Sight – $615 from BattleHawk Armory (use email for price button)
3. CZ Shadow 2 Carry – $1,277 from BattleHawk Armory
4. Smith & Wesson M&P 9 Metal HD Spec Series V – $1,349 from Sportsman’s Warehouse
5. EOTECH HWS XPS2 OD Green Holographic Weapon Sight – $492 from Sportsman’s Warehouse

If you slept on yesterday’s list, today’s your redemption arc. Move fast.

Tuesday, November 25th, 2025

Yeah, there are deeper percentage discounts floating around right now, but the ones below are the items that hit a new verified low today on UncleZo.deals. These are the “best price I’ve ever seen” or damn close to it. Inventory on true lows rarely lasts.

1. Daniel Defense DDM4 Retro Limited Edition – $1,332 from Gritr Sports
2. CZ Shadow 2 Optics-Ready – $1,279 from KYGUNCO
3. CCI Blazer Brass 9mm Luger 115 Grain FMJ 50 Rounds – $11 from KYGUNCO
4. PMC Bronze 223 Remington 55 Grain FMJ-BT 20 Rounds – $8 from Sportsman’s Warehouse
5. Colt Python 4.25″ Blued – $1,285 from BattleHawk Armory (add to cart to see price)

From Amazon

Thanksgiving Day, 2025

I don’t know why hearing protection is getting absolutely bodied this week, but Howard Leight’s MultiCam Impact Sport muffs just hit $34. That’s “shut up and buy two pairs” money. Grab ‘em before the tryptophan knocks you out.

Wednesday, November 26th, 2025

If your emergency kit still doesn’t have a water filter in it, you’re just flat-out wrong—especially when a legit LifeStraw is sitting at $9 right now on Amazon’s Black Friday sale. Ten bucks. That’s “throw three in the cart and one in every vehicle” territory. Don’t sleep on this one.

Tuesday, November 25th, 2025

I know some of y’all would rather gargle broken glass than give money to Bezos, but every once in a while Amazon actually wins on pure price. Today’s standout:

Walker’s Razor Slim electronic earmuffs – $31

That’s stupid cheap and quite possibly the lowest I’ve ever seen them. Grab a pair (or five) for the shooters on your Christmas list.

Coupons, Promo Codes, and Site-Wide Discounts

Wednesday, November 26th, 2025

No fresh drops today, but I dug back through the feeds and unearthed these gems I somehow missed. Adding it to the mix—because why not stack more savings on your optics haul?

• Optics Planet → code BFCMAFF14 = 14% off site wide
• RTS Tactical → code BF2025 = 20% off site wide

The rest of the list from yesterday holds steady. I’ll holler if anything new surfaces.

Tuesday, November 25th, 2025

These don’t usually change much during the week, but I’ll keep an eye out and update if anything new pops.

• BarrelBlok → code bf2025 = 20% off
• KSG Armory → code bf2025 = 20% off holsters & mag carriers
• OTTE Gear → 40% off site wide
• MIRA Safety → 25-40% off site wide
• Mountain Man Medical → code bf2025 = 20% off select trauma kits and IFAKs
• Toor Knives → 20% off select Signature and SOF blades

That’s the board as of right now. I’ll be back with updates as better stuff surfaces. Happy hunting, and try not to blow the whole paycheck in one click.